Although the proliferation of wemedia is global, the beautiful online show presenter is a phenomenon unique to Chinese society. The emergence of such a form of expression is itself a sign of the possible trajectories in which Chinese society will develop. The beautiful online show presenter is not simply a product of a consumer culture but at its core an instinctive reflection of self identity.
The phenomenon is also a spontaneous act of resistance against a conservative regime. From an individualist perspective the pursuit of personal happiness and satisfaction is not just a legitimate instinct, but the driver behind a proactive life. In this regard, the phenomenon is the human rights angle of individualism.
Through this exhibition, we hope to draw attention to the social implications and cultural issues behind the online female presenter phenomenon. The exhibition is also an opportunity to present visual material from everyday life in a powerful way, and thereby energise the development of contemporary art.